The novel Coronavirus is not just taking a hit on people’s health but also a toll on the economy. People are staying at home to keep themselves and their family members safe. But there is a fear that has developed in everyone’s mind, the recession. People are worried about facing the same situation that they faced a decade ago during the Great Recession. The International Monetary Fund (IMF) has said that the recession of 2020 can be worse than the Great recession. So what steps should the investors take in the recession phase? Investors need not panic because if the situation is hard, then the investors need to hit back hard.
Recession Provides Opportunity
Everything has its advantages and disadvantages, a recession is not good, but it does have advantages. You would have thought of investing for a long time and were waiting for the luck to be your side. You can now invest in the recession because the prices of many assets would have taken a hit. So you can invest in stocks, mutual funds, bonds, real estate, and many more. You can buy them at a very low price. The recession has provided you with a great opportunity, so don’t let it go.
Do Not Dump Stocks
You may have put a lot of your investment in stocks, and you would be worried about your money. Everyone cares about their money, but at such times we have to emphasize our rational thinking. If you are going to sell the stocks when they are going down is not seem to be a vision, but fear. You have invested for so long, it is the money you have earned, so don’t let it go easily. Stocks are inevitably going to underperform, but that doesn’t mean every company will go down. Research on your stocks, and check on the companies that won’t last in coronavirus, and sell only those stocks. There have been many companies in the past who have come out of recession, so hold onto your stocks.
Investment for Small Business Owners
Investing during the time of recession is a lot sensible for small business owners. The investment should be made strategically and in a disciplined manner. You would be focused on investing, but you also need to protect the money you have. You can gain momentum and stay ahead of your competition, as they would have pulled off their business. Take advantage of such situations. People can live without luxury but not without necessity. If you are selling essential services or products during the pandemic, then you will do well. But remember not to invest more than you can. Opportunity is good, and many more would come, but your resources are limited, so spend your money wisely.
Where to Invest:
Consumer Staples Industry
We have discussed earlier that in the pandemic, people need groceries more than luxury items. Now, the industries which produce items like luxury clothes or automobiles have come to a halt. But industries that produce food, cleaning supplies, personal hygiene products, and other consumer staple products will be stable during the coronavirus. And the people have already witnessed this happening, as people are panic buying essential products. The consumer staple industry is doing well in the recession. So you can invest your money in the companies that produce consumer staple products, and you know they won’t run out of business even after the pandemic is over.
Health Care Industry
After the necessary consumer staples, medicine and health care products are also necessary for people. Now, the recession is caused due to a pandemic. In the wake of coronavirus, the health care industry is soaring high. People are in ever need of medicines to keep their body healthy and health care products like masks and hand gloves to stay protected from coronavirus. The health care sector is stronger than ever. So you can invest in the companies that produce health care products. We have witnessed ourselves that not only the civilians but the doctors, nurses, and people who are still working in essential sectors need health care products. Products such as masks, gloves, hand wash soap, and hand sanitizers are essential for a person to stay safe.
Real Estate Industry
Recession gives a golden opportunity to invest in the real estate industry. People are advised to stay home in isolation, and many people’s salaries have been cut off. People are finding places to live comfortably on rent. There has been a shortage of affordable housing for a long time, so people are forced to live in rental homes. In the recession, the value of properties goes down, so it is a buying opportunity for people investing in the real estate sector. The property can then be rented to a reliable tenant, and you will be receiving income during the recession. And after the pandemic ends, when the real estate rate gets higher, the property can be sold at a good price.
Invest in Dividend Stocks
Dividend stocks are among the defensive sector to invest during the recession. It has been evident that the dividend stocks have paved well throughout recessions. You can comfortably earn income through dividend stocks. The only threat in the dividend stocks is the dividend cuts. So you should buy dividend stocks that have produced positive and stable cash flow, have low debt levels, and low payout ratio.
Recession is indeed a challenging time for everyone. But if an investor utilizes the time and plans on how to invest, then they can easily pass through the recession. Recession is not the time to stay depressed and financially stressed. This is the time we need to fight back and find ways to earn income and stabilize our financial situation.
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